Has anyone ever said lime lemon? Why is lemon always first? Lemons aren’t the boss of limes. Maybe it’s an alphabetical thing. Lemons for sure are the perfect mix of refreshing yet tart, but can’t the same be said for limes? Yeah, we called this cocktail lemon lime because if it was called lime lemon that would be as weird as when you hold your partner’s hand the wrong way.

Has anyone ever actually bought a grapefruit? For sure we love chugging the juice, but when you buy a grapefruit, half of what you pay for is a 4 inch thick, bulletproof rind. Even if you spend two hours peeling it off, the other half of the grapefruit will be smashed to pieces and there is barely anything left to actually eat. Lucky for you, we’ve done the hard work of extracting the delicious juice and made it even better by mixing it into a cocktail.

Bubbly, balanced, and full of personality. I wrote the back-of-can copy and campaign headlines for this sparkling vodka brand—capturing its crisp flavour and confident attitude in just a few words.

A clever name for a cleaner kind of cat litter. I created the name HempyCat and wrote the package copy to match—clean, natural, and a little bit cheeky.

The cherry twins were at it again. Joined at the stem, this juicy twosome was caught squeezing a large bag of limes and collecting the mouth-puckering liquid - filling a giant inflatable pool. The limes were ecstatic to be selected by the cherry twins and even helped the juicing process by hugging each other to speed things up. Once the pool was filled, the deliciously sweet cherry twins did a spectacular synchronized dive into the tart lime juice, creating the perfect mix of tart and sweet. The cherries spend their days floating around in the limeade, relaxing and listening to music.

Cosmic Cola is a comet that’s been circulating the universe since the beginning of time. It’s wise beyond its years. This comet has read every book in the world and offers advice to anyone that asks. It loves floating through space and visiting old friends. Cosmic cola was there for Pluto when it found out it wasn’t a planet and high-fived the human astronauts when they landed on the moon. The comet also loves making new friends as they catch a ride on its tail of stars, exploring new corners of the universe never seen before.

Fast, simple, and straight to the point—on-it was the perfect name for a new regional bus service. I named both the service and the program, giving the brand a name that’s active, memorable, and a built-in call to action: get ON-IT.

I wrote the tagline Now you’re thinking—a smart, simple line that captures the brand’s focus on bold thinking in the energy space.

I named Korland, a consulting company that helps bridge the gap between corporate IT and field-level OT. The name suggests strength, clarity, and connection—reflecting the company’s role in aligning operations across land, teams, and technology.

Most people hate going to the dentist—we used that. I wrote brand copy and created a campaign for Dental Choice that embraced the truth, then flipped it. By acknowledging the dread, we built trust—and helped position Dental Choice as the friendlier, more human alternative.

Link (note: some copy may have been updated or changed by the client.) 

I wrote the website copy for Beyond Energy, a managed pressure drilling company, in close collaboration with their engineers—translating advanced drilling optimization technology into clear, professional language that’s easy to understand… if MPD is your thing.

Link (note: some copy may have been updated or changed by the client.) 

I developed the Alberta Centre’s foundational key messages and overview presentation—defining a clear, compassionate, and action-oriented voice for a difficult but urgent issue. The full website is in development, but the strategy is already in motion.

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